Fungi Cafe

Fungi Cafe Brand Identity Project: Development and Completion The Fungi Cafe brand identity project aimed to create a cohesive visual identity that reflects the cafe’s unique atmosphere of natural, specially brewed coffee and a welcoming, social environment. The process involved several key phases: 1. Research & Concept Development In the initial phase, research was conducted to understand the cafe’s target audience (ages 16-50), mission, and values. The goal was to develop a brand identity that resonated with the target audience and communicated the cafe’s cozy yet modern vibe. 2. Logo Design & Visual Elements A distinctive logo was created to represent the brand’s values and mission. Along with the logo, other visual elements such as color palettes, typography, and iconography were developed to ensure a cohesive look across all platforms. 3. Brand Guidelines Comprehensive brand guidelines were established to maintain consistency in the brand’s presentation. This included specifications for logo usage, color schemes, font styles, and photography style, ensuring that the brand identity could be applied across various media and materials.